Pink but not too pink!

🍷 Italian wine classifications use various color definitions such as ruby red, straw yellow, and amber. These terms help experts recognize and categorize wines, offering local and international recognition. 🍷

The Franciacorta CGDO (Controlled and Guaranteed Designation of Origin), a certification indicating that wine adheres to strict regional production standards, recently introduced a new color definition for its Rosé variant. 🍇

It defines the color as a "more or less" intense pink with specific chromatic characteristics based on the OIV method 1-2006, also known as CIELab. According to this method, the H* values should not exceed 80. 💡

This change was driven by the need for precision in defining color, influenced by neuromarketing research on consumer preferences. 🧠 Transparent bottles have highlighted the importance of color in purchasing decisions, particularly for rosé wines.

The CIELab method, developed in 1976 by the International Commission on Illumination, uses three coordinates to represent color. It helps standardize color for quality control and blend prediction in alcoholic and non-alcoholic beverages. 🍹

Our lab, the CAIM Analysis Centre – a Tentamus company – has adopted the CIELab method to enhance color precision in the wine industry. 🙌

Using Colorlab software, we can accurately measure and standardize the color of both alcoholic and non-alcoholic beverages. Due to growing demand, CAIM is working to obtain official accreditation for this method for wine and its derivatives. ✨

Interested in testing color precision for your wines? Get in touch with our expert:

📧 b.silverio@caimgroup.it

Discover the full article and the new issue of T-Magazine👇🔎